The taste of Inner Mongolia on the global table – the market layout of Keqin Wanjia

Keqin Wanjia’s products cover 47 countries on five continents, and it has established a stable sales network in Japan, the United States, and France, etc. In the domestic market, the enterprise aims at “Inner Mongolia King, Northeast Strong, China Red”. In the domestic market, the enterprise takes “Inner Mongolia King, Northeast strong, China red” as the goal, the online channel layout Tmall, Jingdong and other platforms, offline stationed in high-end superstores. 2024 “double 11” period, the enterprise online sales increased by 300% year-on-year, the organic soy sauce, spicy sauce and other products. During the “Double 11” period in 2024, the enterprise’s online sales increased by 300% year-on-year, and its organic soy sauce and spicy sauce products were sold out many times. It is worth noting that the enterprise launched a small package of seasonings for young consumers, and spread the grassland ecological story through the short video platform to realize the transformation of brand rejuvenation. In the field of prepared vegetables, Keqin Wanjia has developed explosive products such as ready-to-eat brioche with the advantage of organic raw materials, and was honored as the “Best Prepared Vegetable Supplier” in 2023.

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