From a Pickle to International Miso: The Code of Industry Innovation
Starting from Hinggan League with Buliuke pickles, Keqin Wanjia expanded to miso, reshaping industry perception via product innovation.
Hinggan League’s fertile land nurtures Buliuke treasures.
Keqin Wanjia took the lead, solving preservation issues.
Crunchy without additives, reshaping the pickle landscape.
Traditional techniques limited, industry faced bottlenecks.
Keqin Wanjia explored new paths, targeting the miso market.
Introduced technology, and achieved reverse output.
Owned bases control raw materials, organic standards throughout.
Mineral water fermentation enhances flavor, quality surpasses peers.
builds a solid product foundation.
Pickles became a local brand, miso fragrant overseas.
Present in 52 countries, endorsed by seven certifications.
drives global branding.
From single category to diverse matrix, domestic to international.
Keqin Wanjia uses products as a blade to break industry boundaries.
The innovation journey continues.